Blumarine spring-summer 2020 in Milan. Kindness, mutual assistance and virtue

Within the framework of Fashion Week, a presentation of the new spring-summer 2020 collection from the popular brand Blumarine took place. Leading designer, creative director and founder of the fashion house Anna Malinari decided to devote her new creative work to such simple truths as kindness, mutual assistance and virtue.

Blumarine spring-summer 2020


Perhaps many will say that these concepts have remained somewhere in the past and recently few people remember about them, considering them old-fashioned vestiges. But, Malinari completely disagrees with this opinion and confidently proves - To be kind in soul and delicate in behavior is always relevant.

Blumarine spring-summer 2020

Yes, it’s not easy to make up for the lack of kindness in the modern world, but still everyone can do it. And the new collection from the fashion house Blumarin, according to the designer's idea, should remind fans of the brand about the importance of good thoughts and actions.

Blumarine spring-summer 2020

"The unbearable tenderness of being" - approximately such a phrase was spinning in the head of practically every spectator of the fashion show. As Anna Malinari herself explains: "The calm poetry of nature and the delightful world of flowers inspired me to create new images." In general, it is not surprising.

Blumarine spring-summer 2020

After all, the future designer and successful lady grew up surrounded by blooming gardens and luxurious rose bushes, where there was a lot of light and bright colors. She spent her happy childhood in a small town near Milan.

Blumarine spring-summer 2020

As Anna herself says, the parental house seemed to her gloomy and dark. It was filled with antique furniture and scared her a little. Therefore, the girl strove to the garden, to flowers.

Blumarine spring-summer 2020

Probably, since then, her love for roses has remained forever, which today adorn not only outfits from the eminent brand, but even the catwalk, turning it into a fragrant garden in which models stroll.

Blumarine spring-summer 2020

Bright colors of flowers, their magical beauty, floral prints have become the signature style of the Blumarin brand. In addition, they seem to be specially created for those who do not like to remain unnoticed.

Blumarine spring-summer 2020

We can see how flowers come to life not only in the form of a pattern on the fabric, but also in draperies, acquiring volume and airiness, as well as as complex embroidery and applique work. They adorn flounced dresses and strapless tops, highlighting the femininity and softness of silhouettes, high-waisted short shorts reminiscent of retro lingerie, silk summer skirts or pantsuit.

Blumarine spring-summer 2020

Leopard and glitter have found their place among floral prints. Sequins, rhinestones, metallic fabrics and gold threads are ideally, with special delicacy, side by side with delicate pastel shades. Chiffon, satin, silk veil, lace and organza - all fabrics are light and soft. They pleasantly envelop the silhouette and give a feeling of spring freshness.

Blumarine spring-summer 2020

This is exactly how - young, cheerful and blooming, Anna Malinari sees her main heroine of the new collection.

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