Alberta Ferretti spring-summer 2020 in Milan. Fashionable looks for dynamic women

Milan Fashion Week turned out to be very busy and productive on the very first day. Here the new spring-summer 2020 collection from the fashion house Alberta Ferretti got its start in life.

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The famous Italian brand continues to rejuvenate its fashion line and focuses on more casual outfits.

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For more than one season, Albert Ferretti has been trying to charm the audience, first of all, not with luxurious evening looks, but with simple, completely understandable and most comfortable clothes.

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As the designer herself defined her new style, these are fashionable images for modern dynamic women. After all, times are constantly changing, and so are the needs of women. This means that we must keep pace with the rapidly changing reality.

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I think it's impossible not to agree with Ferretti's words like this. So in the new collection we now see quite a lot of everyday wearable fashion looks. Although the degree of glamor has been significantly reduced, the designer has not forgotten about evening dresses.

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Closer to the finale of the fashion show, you will see how the general mood of the collection will change dramatically. In the final part of the show, models appeared on the catwalk in elegant chic outfits of amazing beauty.

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Noble black and blue range of shades, lace, rhinestones, sequins, translucent mesh and flying chiffon. A wonderful portion of bourgeois chic for dessert. But, the lion's share in the new collection is still occupied by everyday looks.

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Today, the designer is no longer lost between the desire to create and combine sophisticated glamor and understandable simple silhouettes. The company creates clothes for young, modern and active women. When asked why this is happening, Ferretti gives a well-grounded clear answer - because It brings a lot of profit.

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In this warm season, the designer invites us to look at fashion through the prism of the seventies. The collection from Alberta Ferretti includes many stylish ensembles from the wardrobe of that time: there is a lot of denim and suede, colorful appliqués and embroidery, bright tie-dye patterns, as well as boho elements.

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Parallel to this concept, the safari style is read: characteristic panama hats, high-waisted shorts, banana trousers and sandy beige plus orange colors.

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The entourage for the fashion show turned out to be quite interesting. The girls went out into the hall through a waterfall with pink illumination. Why not a movie about Indiana Jones?

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An amazing video installation of moving water that played at the end of the runway became a real source of inspiration for the designer, giving, for example, flowing lines to fashionable outfits from the evening block.

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Separately, I would like to note that Alberta Ferretti always easily puts bright, cheerful emotions into his creations. And for her it is not at all difficult, you just have to love what you are doing. How else?