Gucci spring-summer 2020 in Milan. Power over life, over bodies

Gucci Fashion House. One of the few brands whose name is familiar even to those who are not at all interested in fashion. Therefore, it is not surprising that the show of the new spring-summer 2020 collection at Milan Fashion Week could not go unnoticed. A fashion show from Gucci is always an unpredictable provocation, enchanting images, vivid impressions and a lot of controversial opinions.

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With the arrival of Alessandro Michele as the company's creative director, each new show of the collection becomes a large and, perhaps, the most talked about event in the world of high design art.

Moving from minimalist to maximalist, the couturier made the world fall in love with vintage from all eras, strange colors and prints, logos, glitter and gender neutrality. So this time, the Gucci fashion house continues to amaze.

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The venue for the show was the brand's headquarters in Milan, where the Gucci Hub space is a former aircraft factory. The models moved along a mint-colored path or travolator against the background of crystal-white walls and ceilings. By the way, this cleanliness is not just decoration, but work according to new standards. And in particular - a kind of metaphor for a society cleansed of any prejudices.

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By the way, the spring-summer 2020 fashion show has received the eco-certificate as carbon neutral. Gucci is committed to offsetting all the carbon footprint of the show, from transporting and accommodating show guests and brand employees to recycling wood for decorations and invitations. In addition, the brand will plant a tree for each viewer, and all the materials of the new collection can now be reused. I think the tree idea is great!

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As always, there was a scandal. One of the models directly from the catwalk blamed the brand, writing on her palms: "Mental health is not fashion." And all because the show started with images in a light white tone, each of which did not even resemble a work uniform, but rather a straitjacket.

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This part of the collection will not be available for sale. According to the designer's idea, it only has to show HOW fashion dictates its own rules of life, depriving people of freedom of expression and their own personality.

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In general, the public saw the fashionable images from Gucci for the 2020 season, albeit in a familiar, but still a new light. And there were many surprises.

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First, black, which Michele usually avoided. Secondly, there are significantly fewer prints in the new line. Instead, Alessandro uses graphic color blocking. And thirdly, the designer has always preferred to create whimsical images, and today we see open sexuality. Daring defiant cuts, lace inlays, black vinyl chokers, whips, plunging necklines and sheer organza.

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It seems that on the eve of his 5th birthday as the creative director of the brand - Michele decided to break free. As the designer himself said behind the scenes of the show: “I'm afraid of being bored. I always need to try something new. " Well. Wait and see. In any case, the new collection cannot be called boring.

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A few of the trendy outfits I will name are quite wearable. Trouser suits, skirts, dresses, jackets and shirts have clear lines, perfect fit and correct proportions. Even a little theatrical entourage in the form of huge sun glasses and massive plastic chains does not interfere here. In general, an interesting, noteworthy collection!

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